Lou Unkeless

Achieving Your Business Objectives Requires a Holistic Marketing Strategy

The key to success is taking a comprehensive and holistic approach to your internet marketing strategy. A holistic approach treats marketing as a single integrated strategy and approach, rather than a list of stand-alone marketing initiatives. A few mo... Read >

Search Engine Optimization Explained—writing content for people, not search engines

High rankings driven by successful Search Engine Optimization projects are based on increasing a website's Relevance and Authority. Relevance is making sure that the content on the website is useful and valuable to the reader, based on the keyword search... Read >

Pay per Click vs Search Engine Optimization—the Debate Continues

I read a blog post recently focusing on which provides more value, Pay per Click or Search Engine Optimization. Those arguing for SEO claim that 80 percent of clicks come from organic rankings. Those on the paid search (PPC) side, contend that more revenu... Read >

Content may be King, but its not the only key to Search Engine Optimization Success

A favorite saying in the Search Engine Optimization community is that "Content is King", implying that content is the key to driving highly visible rankings on the major search engines and SEO success. And as a general statement, it's true. The search en... Read >

Search Engine Optimization (SEO) Simplified

Search Engine Optimization is the process of ranking higher in the organic section of the search engine results pages (SERPs), to position your company right where people are looking for the goods and services you offer at all stages in the buying cycle,... Read >